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The power of peer-to-peer recommendations
freesimon | 5 May

In a recent survey conducted in the US, 81% of consumers said that they are influenced by their friend’s posts

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How permission is (not) changing
freesimon | 29 April

Five years ago Seth Godin wrote: Find ten people. Ten people who trust you/respect you/need you/listen to you… Those ten

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How B2B marketing is going to catch up on social
freesimon | 25 January

The role of social networks for business-to-business marketing in the running and endurance sports sector It is often said that

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What are you doing to create stories?
freesimon | 5 January

Story telling is one of the oldest activities that we do as human beings and today, perhaps more than ever,

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It’s Christmas – show a little humanity!
freesimon | 17 December

If you are not aware of who Gary Vaynerchuck is, you should become familiar with him. He is a very

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Clearing leaves on a windy day: why timing your social media well is crucial
freesimon | 7 December

This week the UK has been battered by storms with a surprising intensity that caught a few people unaware. The

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Social media success: a commentary…
freesimon | 30 November

What is the role of the commentator? The best commentators make good sport great. They add colour, romance and depth

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Nick Parks and Berghaus go south
freesimon | 28 November

Tonight Simon went to hear a talk by mountaineer, skier and adventurer Nick Parks at the Berghaus store in Covent

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The ashmei RunCommute
freesimon | 28 November

Running to and from work is increasingly being seen as not only a great way to tick off a few

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The Xempometer amplifying Xempo pacing teams
freesimon | 28 November

Our client Xempo is focused on achievement. Whether that is the elite end of the scale or those bringing up

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