ashmei, a new merino apparel brand, was built upon the idea of never compromising on quality, whether that is design, materials or function. We built Pursuit, a distinctive, temporary online look book for the AW2013 collection, which was so well received that our client decided to re-purpose the look book to become ashmei’s main website. To this end, we were tasked with rebuilding the e-commerce platform, which we launched in Summer 2014, together with a full SEO and PPC review and optimisation. The new ashmei website not only tells the brand story but boosted e-commerce sales.
We also managed an ashmei ambassadors campaign to find brand ambassadors and product testers for 2014, which generated a boost in social media interactions and engagement.
Alongside that, we regularly undertake PR work, manage segmented HTML newsletter, drive social media campaigns and events for ashmei, manage SEO and PPC – whatever it takes to create connections between the brand and their customers.
Date: March 10, 2016