Shortly before the Red Bull Steeplechase fell running race, Red Bull asked us to help them spread the word about the race by inviting a number of journalists to take part in – and write about – the race. We were responsible for selecting and inviting the journalists, organising their transport to and from the race, looking after them the night before the race and on the day and also ensuring that they had everything then needed for their reports.
On the day, we also wrote and distributed press releases and images to the national press and local publications.
The journalists we took to the Steeplechase wrote about it in The Telegraph, Vigour, The Guardian, Men’s Running, Run247, Shortlist and Outdoor Fitness. We also had coverage in the news section of The Times and several regional press titles.
Client: RED BULL
Date: March 12, 2016