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Bringing the Times up-to-date with running
freesimon | 18 August

We were recently approached by the Times looking for help with an article about the ‘new wave’ of runners and

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Who wants to ‘ask the audience’: the benefits and pitfalls of social media
freesimon | 13 August

In the popular game show Who Wants To Be A Millionaire, the contestants, stuck on a question, can use one

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The Mile revival
freesimon | 7 August

There was a time that the Mile captured the public imagination and became the true measure of athletic ability. Sixty

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The Trail Running Team hits the heights
freesimon | 6 August

The Trail Running Team is now in its second year and it really is going from strength to strength. The

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Athletes as assets or employee: getting the most from your people
freesimon | 28 July

At a recent Digital Sport event in London, we took part in a Q&A session with Russell Scott, the Director

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Your customers don’t care where entertainment comes from…
freesimon | 9 June

Pepsi is about to step into the ring with the current unchallengeable world champion of branded content creation, Red Bull.

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Thought for the week
freesimon | 28 May

We have just read this: You don’t have a choice on whether or not your industry will be disrupted (hint:

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Banks, pizzas and staff who let your business down
freesimon | 22 May

In the space of the last couple of days we have experienced the gulf that can exist between what businesses

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Freestak at the Wings for Life World Run with Red Bull
freesimon | 5 May

We have recently been working with the Wings for Life charity, set up by Red Bull to fund research into

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The 2014 Trail Running Team days, with Berghaus, TORQ and LED Lenser
freesimon | 5 May

For the last two weekends we have been hosting a pair of Trail Running Team days where we had the

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