It is very important to us that we work with brands that we believe in and which we would personally endorse as endurance sports athletes. As soon as we discovered Stance socks we knew that this was a brand that we would love to work with.
Put simply, Stance is changing the sock industry. As they put it:
Stance’s founders saw a category that had been ignored, taken for granted, and dismissed. By breathing life into something that had been overlooked, Stance has ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group called the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different.
Stance has a unique approach to all of the categories that they are working in and running is no exception. You can see the Stance way, translated into the running category, in this short video:
The key thing about Stance is that there is no compromise when it comes to style or function – both are equally important and as a result their performance socks look great and feel fantastic.
Our job is to help Stance Run make in-roads into Europe – it is a challenge that we relish. The first stage is through a programme of influencer seeding. With a bigger launch planned for spring/summer 2016, efforts will be ramped up over the coming months and we are really excited about all of the plans we have for working with this fantastic brand as they start to bring their own way of doing things into the European running scene and beyond…
As an ultra-trail trail runner, I can’t wait for Stance Run products to hit Europe.
Pretty curious about what you have in store for them.