The PEAK Conference
Influencer Marketing in Endurance Sports

For Influencers: Thursday 21st April 2016 | 7-9PM | London

The Crystal, Royal Victoria Docks, E16 1GB (a short walk from London Marathon Expo)

Our PEAK Conferences are an opportunity for influencers, marketers and senior managers working in endurance and outdoors sports to come together, discuss and learn more about the current and future landscape of influencers marketing in our sector.

The PEAK conference is brought to you by Freestak, the endurance sports network. At this event we will explore the key trends in influencer marketing in the endurance sport sector and you will learn how to increase your reach and work with the brands you love. Our PEAK conference will also see the launch the FreestakPulse report into influencer marketing based on an extensive survey of brands and influencers. Attendees will be the first to see the results of that survey.

  • Explore the latest trends in influencer marketing including the things that brands are looking for from influencers;
  • Learn how to enhance your power and work with brands you love;
  • Meet other bloggers and influencers in the industry and share ideas and experience.

Michael has an outstanding marketing and commercial record in sports having worked for Adidas, Reebok and ASICS, where he was EMEA Marketing Director for 8 years. Influencer marketing has been bred into him.

Michael Price

Sophie pushes herself physically and mentally as an adventurer and athlete working hard to ensure that she brings value to her audiences & always with a view to being able to share the positive messages she believes in.

Sophie Radcliffe
Adventurer & Blogger

Julie Falconer is a London-based travel blogger and speaker. She writes an award-winning travel and lifestyle blog, A Lady in London. She is also a public speaker and lectures about blogging and social media.

Julie Falconer
Blogger & Speaker

At Freestak we’re obsessed about helping endurance sports brands connect with their target audiences, in particular though social networks & influencers. We will present some of our thoughts on this red-hot topic at PEAK.

Lenka Istvanova
Freestak Community Manager


In a world where social has become the new gold rush, brands are increasingly looking to work with influencers. Michael will look at the deadly sins of working with brands; you’ll hear how to fit into a brands’ marketing strategy, how to maximise what they get from working with you and how to ensure both parties get what they are looking for from the relationship.


Driven by her philosophy “One day I will not be able to do this. Today is not that day”, Sophie challenges herself both physically and mentally. Amongst many challenges, Sophie is the only person in history to have climbed the highest mountains in the eight Alpine countries and cycled between them. Sophie will talk about how she brings brands along for the ride, sharing the stories she creates and bringing value to her audiences and to the brands she works with.


Bloggers and influencers have a lot of scope to use social media to promote their blogs and personal brands, and this talk will help experienced bloggers take their strategy to the next level. From strategy audits and best practices to partnerships and monitoring performance, attendees will learn how to hone their strategies for the best results.


We will present the findings of our 2016 PULSE survey about Influencer Marketing in Endurance Sports.

Our first conference will be held on Thursday 21st April 2016 at The Crystal, Royal Victoria Dock . The Crystal is the world’s most sustainable conference centre and can be found a short walk from the London Marathon Expo at ExCel.

From 7pm-9pm the Freestak team will host a series of presentations, panel interviews, discussions and networking opportunities around the current state of Influencer Marketing. The conference will feature some superb guests including leading Influencers, Bloggers, Brand Managers and experts in Digital Communication and will be followed by drinks and networking.

If you are interested in attending please request an invitation and we’ll come back to you.

Future Events

April 2016 – London Marathon, London
July 2016 – Outdoor Show, Friedrichshafen
August 2016 – Eurobike, Friedrichshafen
November 2016 – New York Marathon, New York