Our PEAK Conferences are an opportunity for marketeers, senior managers and influencers working in endurance and outdoors sports to come together, discuss and learn more about the current and future landscape of marketing and communications in our sector.
The PEAK conference is brought to you by Freestak, the endurance sports network. At this event we will explore the different aspects of influencer marketing for running, cycling, triathlon and outdoors brands. The PEAK conference will also see the launch the FreestakPulse report into influencer marketing based on an extensive survey of brands and influencers. Attendees will be the first to see the results of that survey.
- Understand the latest trends in marketing and communications;
- Discuss key opportunities and issues facing the sector, and steps to tackle them;
- Meet other senior figures in the industry and share ideas and best practice.
Michael has an outstanding marketing and commercial record in sports having worked for Adidas, Reebok and ASICS, where he was EMEA Marketing Director for 8 years. Influencer marketing has been bred into him.
Sophie pushes herself physically and mentally as an adventurer and athlete working hard to ensure that she brings value to her audiences & always with a view to being able to share the positive messages she believes in.
Julie Falconer is a London-based travel blogger and speaker. She writes an award-winning travel and lifestyle blog, A Lady in London. She is also a public speaker and lectures about blogging and social media.
At Freestak we’re obsessed about helping endurance sports brands connect with their target audiences, in particular though social networks & influencers. We will present some of our thoughts on this red-hot topic at PEAK.
THE 7 DEADLY SINS OF INFLUENCER MARKETING: WHAT BRANDS SHOULD AVOID WHEN WORKING WITH INFLUENCERS
In a world where social has become the new gold rush. Brands need to stop. Like a chess player, they should think first and only act when they have a clear view of the landscape. Detailing the deadly sins of influencer marketing, you’ll hear how to fit influencers into the marketing strategy, how to maximise their use and how to ensure you have the right ecosystem to be successful
WHAT AN INFLUENCER NEEDS: HOW BRANDS CAN ENSURE THEY WORK WITH INFLUENCERS TO ALLOW THEM TO DELIVER REAL VALUE
Drawing on her experience of working with brands on the many adventures and challenges that she has undertaken, Sophie will explore the best ways that brands can provide influencers with what they need so that both parties get the most from their association. There will be practical tips on how bilateral brand and influencer relationships works best.
GO BEYOND A RETWEET: WHY AND HOW BRANDS CAN ENHANCE THEIR SOCIAL MEDIA WITH USE OF INFLUENCER-GENERATED CONTENT
Brands can enhance their social media with the use of the influencer-generated content and partnerships. From working with influencers on content for your blog to having them take over your Instagram feed, you can improve your content, reach new audiences, and engage your followers.
THE STATE OF INFLUENCER MARKETING IN ENDURANCE SPORTS
We will present the findings of our 2016 PULSE survey about Influencer Marketing in Endurance Sports.
Our first conference will be held on Thursday 21st April 2016 at The Crystal, Royal Victoria Dock . The Crystal is the world’s most sustainable conference centre and can be found a short walk from the London Marathon Expo at ExCel.
From 4pm-6pm the Freestak team will host a series of presentations, panel interviews, discussions and networking opportunities around the current state of Influencer Marketing. The conference will feature some superb guests including leading Influencers, Bloggers, Brand Managers and experts in Digital Communication and will be followed by drinks and networking.
If you are interested in attending please request an invitation.
April 2016 – London Marathon, London
July 2016 – Outdoor Show, Friedrichshafen
August 2016 – Eurobike, Friedrichshafen
November 2016 – New York Marathon, New York