Freestak Analytics & Reporting – What It Means For You
Recent reports show that influencer marketing is fast becoming one of the most important and effective ways for any business or organisation. When it comes to authenticity and cut-through, working with content creators, blogger and social media super-users can deliver incredible value.
But how do you know whether you are getting value? If you can’t measure the impact that your activity is having, do you just rely on gut feel?
We think that instinct is not enough. That is why we have built a reporting and analytics suite into the Freestak platform.
The campaign analytics feature allows you to check in real time how your influencer marketing campaign is performing.
The data comes from our data stack that we have built on top of API integration with Twitter and Instagram. That means your influencer campaign data is available in real time and is presented in an extremely simple and visual way.
Freestak’s analytics provides a complete set of dashboards delivering a complete understanding of your campaign results, including:
- Top posts
- Best influencers
- Top keywords
- Top hashtags
- A complete overview of all the content linked to your campaign
The Overview Tab presents a picture of the most important campaign metrics, including: Total Campaign Reach, Consolidated Posts, Total Engagement Actions and Engagement Rate.
This dashboard gives you an immediate understanding of how your campaigns are progressing and how much impact your activity is having on your target audiences and community.
Within the reporting suite, the top influencers tab highlights which of the Freestak Influencers active in your campaigns are performing best. This allows you to focus in on your superstars as well as identifying those people you are collaborating with that could be doing more.
Within the tab, your influencers are ranked by the total potential reach, total number of engagement actions and by engagement rate.
This tab shows you a word-cloud of the most important keyword associated with your campaigns and the hashtags you are using.
This information can be extremely valuable to help you understand which topics correlate to your posts and your brand. With that knowledge you are able to target future campaigns and incorporate topics that you know will have maximum impact.
Analytics and Reporting – what it means for you
One of the key reasons that businesses and organisations use Freestak is to manage and understand the activity that they undertake with influencers. In such a fast-moving, digital environment, knowing what and who is having an impact on your business is more important than ever.
If you would like more information about how you can use the Freestak platform to find relevant influencers, set up campaigns and analyse the impact of your activity, please get in touch. We’d love to talk.