Athletes as assets or employee: getting the most from your people
freesimon | 28 July

At a recent Digital Sport event in London, we took part in a Q&A session with Russell Scott, the Director

Read More
Your customers don’t care where entertainment comes from…
freesimon | 9 June

Pepsi is about to step into the ring with the current unchallengeable world champion of branded content creation, Red Bull.

Read More
Thought for the week
freesimon | 28 May

We have just read this: You don’t have a choice on whether or not your industry will be disrupted (hint:

Read More
Banks, pizzas and staff who let your business down
freesimon | 22 May

In the space of the last couple of days we have experienced the gulf that can exist between what businesses

Read More
The power of peer-to-peer recommendations
freesimon | 5 May

In a recent survey conducted in the US, 81% of consumers said that they are influenced by their friend’s posts

Read More
How permission is (not) changing
freesimon | 29 April

Five years ago Seth Godin wrote: Find ten people. Ten people who trust you/respect you/need you/listen to you… Those ten

Read More
How B2B marketing is going to catch up on social
freesimon | 25 January

The role of social networks for business-to-business marketing in the running and endurance sports sector It is often said that

Read More
What are you doing to create stories?
freesimon | 5 January

Story telling is one of the oldest activities that we do as human beings and today, perhaps more than ever,

Read More
It’s Christmas – show a little humanity!
freesimon | 17 December

If you are not aware of who Gary Vaynerchuck is, you should become familiar with him. He is a very

Read More
Clearing leaves on a windy day: why timing your social media well is crucial
freesimon | 7 December

This week the UK has been battered by storms with a surprising intensity that caught a few people unaware. The

Read More