FREESTAK TO WORK WITH STANCE TO LAUNCH ITS NEW ‘ADVENTURE’ RANGE OF SOCKS, THE LATEST ADDITION TO THE EVER POPULAR PERFORMANCE CATEGORY
Embracing “The Uncommon Thread” as its mantra, Stance has turned one of the world’s most boring accessories into its most exciting in less than five years. Stance’s founders saw a category that had been ignored, taken for granted, looked over, dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand –a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 30 countries on the feet of those who dare to be different.
Two years after successfully launching itself into the performance realm with the Fusion Run and Fusion Athletic collections, Stance delivers its newest performance category this spring, Adventure. Consisting of a tiered collection of styles that are curated for different performance levels of outdoor enthusiasts, this new category has a sock for your walk, hike or adrenaline driven activity of choice.
- The Outdoor Collection is the sock for the everyday adventurer, the person that is constantly moving and needs a little extra support below the knee.
- The next tier is the Hike Collection, to hit those everyday trail junkies that are looking to take their hiking and style to the next level under the boot.
- The Trek Collection is where the Adventure category peaks. With articulated air channel cushioning incorporated into this collection, Stance fans will receive the ultimate performance feel.
FREESTAK x STANCE
Freestak will be working with Stance to release the new Adventure category. Whilst delivering a number of offline activities to help promote the range, Stance have launched a campaign on the Freestak endurance network to identify outdoors and adventure enthusiasts to help demonstrate the technical qualities of the socks. Stance is looking to offer socks to influencers who can talk about how Stance socks are uncommonly cool but offer excellent performance.
ARE YOU AN INFLUENCER SPECIALISING IN OUTDOOR PURSUITS?
* The STANCE campaign is designed for influencers and content creators in Adventure and Outdoors. We have a two-step approval process before you have access to the campaign and the content on the platform.