Solve the business problem, according to Dave Trott
freestak | 19 February

One of the ‘must read’ articles for us each week is Dave Trott’s column in Campaign. He usually starts with

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World’s 3rd Largest Advertiser Turns to Influencers
freestak | 14 February

Imagine a business with an annual marketing spend of $8.2bn. Now imagine if 30% of that – say $2.5bn – was being

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7 Essential Instagram Tools For Bloggers / Influencers
Lenka Istvanova | 23 November

With over 400million users and counting, Instagram is definitely a social network that should be at the core of your

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Creative Messengers
Alex van Oostrum | 8 November

Your design team has just made an innovative game changing product. How do you make sure that message reaches the right audience?

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What is ‘Social Influence’?
Alex van Oostrum | 1 November

A dystopic vision for the future of ‘social influence’… but is it accurate? Charlie Brooker’s, Black Mirror, Episode 1, Series 3 –

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Promises: Their Importance in the Influencer Economy
freestak | 23 October

As more and more brands realise the value that influencers can bring, it is increasingly important that marketers understand one

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Olympic special – superb performance of Team GB, what it takes to succeed and the shadow of doping
freestak | 16 August

We’re now into the home straight at Rio 2016 and what a couple of weeks it’s been. Here are three of our

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Olympic special – legacy and the real drivers of behaviour change
freestak | 4 August

London 2012 hasn’t failed to increase sports’ participation, it was never going to be able to fulfil that promise Last

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Olympic special – is the IOC too controlling?
freestak | 4 August

Brands using words such as ‘effort’ and ‘victory’ could cost athletes medals With the the Games of the XXXI Olympiad

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The most over-used word in marketing?
freestak | 3 August

In the last several years the term “community” has become common currency amongst marketeers, tech companies and other growing businesses,

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